WHY WE USE PODCASTS
Podcasts are a popular, compelling way for listeners and viewers to engage with companies and businesses ….CREATED BY MEDIA COMPANIES! We help podcasters tell their stories and market their products with excellent editing and production. Our podcast content is always relevant to our audience, consistently produced, high quality and integrated with industry influences. We film, edit and link these podcasts at a consistent cadence so return listeners know when to expect and look for new content. We at Titan Media Entertainment have uncovered several new trends of podcast patterns to give your business the truths about modern consumer behavior.
- AUDIO/VISUAL COMMUNICATIONS HAS STOOD THE TEST OF TIME……70% of podcast listeners and viewers have bought products from podcasts
- PODCAST CUSTOMERS ARE LIKELY TO BE YOUR “DREAM CUSTOMERS “…….people who are making an active decision to take control of what they view and listen to…….”Are Your Dream Customers”.
- PEOPLE SPEND QUALITY TIME WITH YOU….the intimacy of a tuned in audience
- PEOPLE WANT TO LEARN SOMETHING NEW EVERY TIME THEY VIEW AND LISTEN…….a welcome break from radio ads and hearing the same songs over and over again
- BE A “THOUGHT LEADER”, IN A SMALL POOL……audio/video podcasting is uniquely dominating the market
- GREAT MEDIA TRAINING OPPORTUNITY….great way to get some practice at those key media training skills
- YOU’RE IN GREAT COMPANY……with the help of a experienced audio/video production company, more and more businesses are getting into the act.
PODCAST FINDINGS AND FACTS
2) 37%( 104 million) viewed and listened to podcasts in the last month….up from 32% in 2019
3) 24%( 68 million) view and listen to podcasts “WEEKLY”……up from 22% in 2019
4) 45% of monthly podcast listeners have household incomes over $75K vs. 35% for the total population
5) Americans “Reading For Personal Interests” is down 19% since 2003
6) the average time spent on a article is 37 seconds
7) the average time spent viewing and listening to a podcast is 35 minutes